Wednesday, April 14, 2010

Questions about community

"A few simple questions remind us of what’s important" was the title of a recent Globe & Mail article on the per•sua•sion page put together by Simon Houpt. In it Houpt refers to an ad campaign by the Vancouver YMCA. Although he is more referring to the production and presentation of the campaign, which was of interest to me as a publisher dealing with advertising, marketing and social service agencies, it also got me thinking about how our community has changed and how today's parents are, in a sense a reflection on that change.

Two of the questions that are presented in the Where did community go? campaign are ones that are or should be of particular interest to parents.

Why are we inside more than ever?

When did we stop letting our children walk to school?

I know it's a campaign for the Y but it should be a broader campaign in our lives. It's more about creating and belonging to community.

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