The "U" in TRUST stands for...

...Unconditional Love.

Now with Covey's 5 Waves of Trust for individuals, groups and businesses—Self, Relationship, Organizational, Market, and Societal Trust—unconditional love will not make sense. But as parents, part of our children's trust in us comes from an unconditional love that we have for our offspring. Therefore the "U" representing unconditional love in the first two waves—Self and Relationship Trust—works in the realm of the family.

If we place conditions on our love for our child that surely breaks down the foundation of trust. How can a child trust us if they feel or believe there are conditions attached to our love for them?

I propose that Unconditional Love with self and our relationship to our children is paramount to TRUST in family situations.